Microsoft’s Bing powering Facebooks Search.
You may or may not have heard that Facebook in the US in the last couple of months has had more page views than Google. Every 1 in 4 pages views can be attributed to Facebook. Google had been on the top spot since 2008. In the internet or .com space traffic means power. Which is why Microsoft have joined up with Facebook to power their search functions. Microsoft have had a partnership with Facebook since 2008 but recently have become more involved with their search features helping Facebook to improve the search functions in Facebook.
What does this mean going forward, well more and more Bing features will start appearing in the search screens in Facebook, and you will start seeing the Bing logo alot more! Bing will also be allowed to continue to provide search ads to facebook.
Bing Released a statement on their blog, here is the most interesting bit of it.
Bing will continue to exclusively power the web search results on Facebook. This change will also enable Microsoft to continue its focus on driving strong performing campaigns across our own social media and communications tools, including Windows Live Messenger and Hotmail, and via rich content environments across MSN and Xbox Live.
This is an exciting time for us as we continue to work with Facebook on great new experiences for customers. As you know, Bing has been very focused on helping customers make important decisions. We believe that counsel from family and friends can be a big part of that process. Going deeper in web search experiences with Facebook, in addition to the collaboration we announced last October about bringing public data from Facebook’s API into the search experience, will enable us to do great things together for our customers
Taken from http://www.bing.com/community/blogs/search/archive/2010/02/05/enhanced-cooperation-with-facebook-on-search.aspx
I think this personally is a very wise move by Bing as it allows them to get their foot into the door of a very hard market that Google has dominated and still does. Does this mean the end of Google’s dominance? Personally I doubt it as Google still remains at the forefront of search technology. If you do side by side comparison in both Google and Bing you will find that Google beats Bing every time for quality results and relevancy. Bing has often called Google a 1 trick pony, but if you spend all your time doing 1 thing you will get exceptionally good at it and Google is.
Bing has set their sights on being No 1 and you can also see this from their new relationship with Yahoo. Bing now has a commercial agreement with Yahoo. This isn’t anything new as Microsoft and Yahoo have been in talks since 2008. It seems now they have come up with an agreement. This doesn’t mean Microsoft have bought Yahoo it just means they have decided to work together.