On the 8th of June 2010 Google announced a new web indexing system called caffeine. In basic terms Google has rewritten their infrastructure that deals with how they collect sites for their index. On a side note here is a cool video that Matt Cutts created to explain how Google works.

So what does Google caffeine actually mean?

This type of Google infrastructure update is nothing new. Back in 2005 Google did a similar infrastructure update called “Big Daddy”. Well this has happened again, this is due to the popularity of social media contents on the internet and Google needs to meet the demand. Google’s old way of indexing sites was via flat index layers also known as main index and supplementary indexes. Their new way of indexing is to analyze small proportions of the web and update their search index on a continuous basis, which is why they needed to improve their infrastructure.

Below is a great image from the Google Blog which shows the difference between their old way of indexing and their new way.

With Google caffeine they have improved the Googlebot speed and the size of the data stored amongst many other improvements.

Google Caffeine lets Google index web pages on an Amazing scale. In fact, every second Google’s Caffeine processes hundreds of thousands of pages in parallel.

Here’s a quote from Google’s Blog about the amount of data Caffeine consumes “If this (Caffeine Processed pages) were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.” pretty amazing you have to agree.

This is a major roll out as its estimated that Google owns over 1 Million servers, and here’s some interesting facts its estimated that Google owns 2% of the whole worlds servers, and that they install 100,000 servers per quarter.

What does this mean for SEO.

Well Google have stated that this isn’t an algorithmic change so effectively nothing should change SEO wise but with all these pages being indexed faster there is going to be a whole lot more competition for your site, which makes it more important to keep on top of your SEO.

An important part of any site’s SEO strategy is back links. This still remains one very easy way of getting a vast amount of back links to your site and it is creating and submitting articles to article directories.

In this article I will give you the top 5 tips on how to use article submissions more effectively. Don’t just create articles blindly and submit them to the wrong places. Instead follow my top 5 easy tips.

Article submission Tips

1. Unique Articles

When I put unique articles I mean each directory you submit to gets an unique article. Not just one article with a few words here and there changed. This wont do, if you would like to spin the article. Spin the article wisely don’t waste your time with poorly designed rewriting software. Most of them just change words by using a thesaurus which makes the articles unreadable.

2. Link Text

As you are aware the benefits of using article directories to host your articles is that you can have a link to your site with the link text of your choice. This is when most people come unstuck. Don’t put out 170 articles with the same link text. This raises alarm bells at Google as it looks like someone is trying to spam their index. Make your links look natural throw in the odd “click here” or the odd “your site url” never look over optimised.

3. Quality Quality Quality Quality

Don’t just keep the good stuff for yourself. You probably always put up good quality articles on your own site and put up bad or lower quality articles on Article directories. If the article is of good quality and therefore has a lower bounce rate Google is more likely to count the back link. So treat others the way you would like to be treated.

4. Grammar, Spelling.

There is nothing worse than spending hours and hours working on an article for it only to get rejected for bad smellings (oops!). You would have wasted your time when you could have been doing other SEO tasks. So simply spell check everything or pass the article to a friend or partner to skim over and proof read.

5. Outsource, Outsource

The old saying why have a dog and bark yourself. Article submission is a time consuming task which you could outsource, with sites like Elance.com which may cost $100 a month or thereabouts to get this outsourced. Which is for me is money well spent; even while I sleep people are building links to my site.

Well that is it. Simply follow these easy to follow tips and double the success of your article submissions.

You may or may not have heard that Facebook in the US in the last couple of months has had more page views than Google. Every 1 in 4 pages views can be attributed to Facebook. Google had been on the top spot since 2008. In the internet or .com space traffic means power. Which is why Microsoft have joined up with Facebook to power their search functions. Microsoft have had a partnership with Facebook since 2008 but recently have become more involved with their search features helping Facebook to improve the search functions in Facebook.

What does this mean going forward, well more and more Bing features will start appearing in the search screens in Facebook, and you will start seeing the Bing logo alot more! Bing will also be allowed to continue to provide search ads to facebook.
Bing Released a statement on their blog, here is the most interesting bit of it.

Bing will continue to exclusively power the web search results on Facebook. This change will also enable Microsoft to continue its focus on driving strong performing campaigns across our own social media and communications tools, including Windows Live Messenger and Hotmail, and via rich content environments across MSN and Xbox Live.

This is an exciting time for us as we continue to work with Facebook on great new experiences for customers. As you know, Bing has been very focused on helping customers make important decisions. We believe that counsel from family and friends can be a big part of that process. Going deeper in web search experiences with Facebook, in addition to the collaboration we announced last October about bringing public data from Facebook’s API into the search experience, will enable us to do great things together for our customers





Taken from http://www.bing.com/community/blogs/search/archive/2010/02/05/enhanced-cooperation-with-facebook-on-search.aspx



I think this personally is a very wise move by Bing as it allows them to get their foot into the door of a very hard market that Google has dominated and still does. Does this mean the end of Google’s dominance? Personally I doubt it as Google still remains at the forefront of search technology. If you do side by side comparison in both Google and Bing you will find that Google beats Bing every time for quality results and relevancy. Bing has often called Google a 1 trick pony, but if you spend all your time doing 1 thing you will get exceptionally good at it and Google is.


Bing has set their sights on being No 1 and you can also see this from their new relationship with Yahoo. Bing now has a commercial agreement with Yahoo. This isn’t anything new as Microsoft and Yahoo have been in talks since 2008. It seems now they have come up with an agreement. This doesn’t mean Microsoft have bought Yahoo it just means they have decided to work together.

In order to achieve this task, a Professional SEO services provider will study in depth different algorithms as well as make an analysis of log files, caches and indexes of various search engines and then proceed accordingly. Each search engine has its own algorithm and requirements for submission of a webpage. A Professional SEO services provider will also make ensure that he is up-to-date as the algorithms of search engines are changed from time to time.

During optimization, a Professional SEO services provider will perform a number of tasks some of which are:

• Researching and analysis of keywords: One of the major task, Professional SEO services provider thoroughly analyze your website and prepare a list of keywords that are best suited for your website and matches with the content. The list of keywords is then further divided into primary and secondary keywords.

• Keyword density: Once the keywords are set, a professional SEO services provider will ensure that the keywords appear regularly in the content available on the webpage.

• Error check: Another important task which a professional SEO services provider performs is checking the HTML code for any possible syntax errors and remove them. Presence of bugs or syntax error can harm website ranking thus this is an important task to be taken care of.

• Tag Checking: A number of major search engines rank on the basis of meta, heading or title tags. Thus, a professional SEO services provider checks and ensures that the tags are contained in their right form throughout the content.

• Optimization: The website content is checked thoroughly by a professional SEO services provider and issues such as hidden content, duplicate content, offensive content, plagiarized content, abusive languages etc are taken care of.

• Linking: Internal links between the WebPages itself is built. Backlinks from the reputed websites is also taken care of.

There are a number of companies which provides for Professional SEO services. These companies aim at making your website get noticed by the search engine and achieve top ranking. Nowadays, there are a number of factors involved in improving the ranking unlike old times when adding a handful of suitable keywords would do the job. This fact is recognized by Professional SEO services providers or the companies and offers to provide its customers with a number of services as well as various packages.

Basic things when planning to hire a professional SEO services provider

When you are planning to hire a professional SEO services provider you should consider a number of basic things in order to get the best quality service. First it is necessary to research and gather information as to whether the service that you will get is of top quality or not. Also, make sure that you choose a professional SEO services provider who will respond to your queries on time and will provide you with proper guidance. You should also opt for a company which provides you with quality professional SEO services but at the cheapest rate. Again for this you have to do a lot of searching and make comparisons. Make a list of all the best possible companies.

Get references

Once you have made a list of the companies, make sure to get references and if possible interact with past customers. This will give an idea of whether the company will be able to provide quality professional SEO services or not. Some companies may also provide you with a sample report to give you an idea. Once you have all the required information and chosen the right package, sign the contract and let the professional SEO services handle the rest for you.

Let Professional SEO Services Handle the High Ranking for Your Website: Conclusion

Using the professional SEO services, one can take their website to a new height of success. One of the major advantages of taking help of a professional SEO services provider is that the ranking of the website is improved greatly and placed at a higher ranking. This then leads to driving of more traffic to your website which in turn translates into more business with more number of visitors turning into customers or potential customers. Thus, with professional SEO services your business moves towards success at a quicker pace.

See Part 1 at Let Professional SEO Services Handle the High Ranking for Your Website Part 1

Let Professional SEO Services Handle the High Ranking for Your Website: Introduction



Internet has become a central place for business. In order to make a business successful online, website plays a major role in doing so. About 80% of the customers reach a specific related website by means of search engines. They simply enter the information they are looking for in the search engine and the search engine returns a list of website related to the information. The customer or the visitor then selects a website of their choice and makes a visit online. Which website is to be listed first in the search results returned depends on the ranking of that particular website in the search engine.

It is now a common practice for a searcher to visit websites ranked on the first two or three pages of the results returned. Thus, websites owners are looking for ways to get their website a higher ranking and generate more traffic.

Effective ways of improving the ranking

One of the simplest and effective ways of improving the ranking of your website in major search engines is Professional SEO services. Professional SEO services play a vital role especially when the search engines crawls through the web in search of websites which are then indexed on the basis of keywords.

Concept of SEO

Before we talk about role of professional SEO services provider, one should have an understanding for the concept of SEO (Search Engine Optimization). Search Engine Optimization (or SEO) is a technique by means of which a website, whether personal or a business website, is brought in the top rankings of the search engine. The main aim of making your website search engine optimized is to generate more traffic for your website. The WebPages are made appropriate so that it is not only submitted to the search engine successfully but also through this technique the webpage can achieve higher rankings.

what role does the professional SEO services performs?

Now the question remains what role does the professional SEO services performs? The basic role of a professional SEO services provider is to make the website and WebPages compatible with the standards of SEO. They edit as well as optimize the website such that it is only retrievable for various search engines but is also placed in the top ranking.

Article continued at Let Professional SEO Services Handle the High Ranking for Your Website Part 2

4. You can use tools for performing this task. There are a number of tools available nowadays. These tools helps in creating websites that are search engine friendly. They start by first finding the appropriate keywords. They optimize the website such that it achieves a better ranking. Submission software will also take information from you and then will prepare a submission form for individual search engine submission so it is necessary that you put in the right information as putting in wrong information can destroy your hope of getting the top ranking. Once done, rest will be taken care by the software for you.

5. Take help of a professional. Although consulting a professional who deals in search engine submission is costly but if you can afford it you will not regret it later. These consultants will guide you and give you the possible information for maximizing the effectiveness of search engine submission as well as educate you on exposure to search engine. The best consultants will also take care of finding the right keywords for you and will also provide you with a report in about 3 months having information of where the site is ranked.

If you want search engine submission of your site, you can do about two ways.

1. Submit to major search engines only: There are hundreds of search engines to which you can submit but it is not necessary to submit to all of them. Search engine submission is a time-consuming process so in actual all you need to do is to submit to major search engine. The major search engine, after submission, will do the rest for you. These major engines will index your site automatically on promotion of your website and build the inbound links.

2. Related sites having inbound links: Another effective way to search engine submission is to get your website listed in a related website. The search engine will crawl through this related website and get the links which points towards your website. Getting an inbound link for your website is not difficult at all and you can get it for free as well. The ‘other related’ website should be one which is visited by the search engines frequently i.e. hourly or daily. This way your website will not only be found but is indexed quickly. You can also write a very well written article with a link pointing to your website and submit it to an article directory or you can submit the website to free classifieds Sites which are visited by major search engines every day.
Search engine submission is not a very hard thing to do but what matters is how you do it. If done properly, you will be achieving top rankings in no time and will be able to direct large traffic towards your website.

Read Part 1 at Effective Search Engine Submission Part 1

Effective Search Engine Submission: Introduction

In order to make your website a success, it is important that you are able to generate traffic for your website. One way of doing this is search engine submission of your website. Almost about 80% internet surfers use search engines when looking for information. If your website has top rankings chances of the surfer visiting your website is high. Thus, the higher up your website is listed in the search engine results, the more chances of driving traffic to your website and making it a success.

Before you start with the search engine submission, it is important to make sure that the web pages are optimized and the website is checked thoroughly. This concept of making the web pages optimized for the search engines is known as Search Engine Optimization (SEO). The better a webpage is search engine optimized the higher ranking it will achieve in the listings of the search engines when you do search engine submission. This concept is very critical since usually people look at the first or two pages of the search engine results. If your website is listed in these higher rankings, the chances of driving traffic towards your website will be more. Thus, if one focuses on the techniques for search engine optimization you can make sure that the web pages are made appropriate for not only search engine submission but achieving higher ranking as well.



Here are some tips for effective Search Engine submission of your site to a search engine:



1. Make sure that your website is ‘search engine friendly’. How effective is your search engine submission depends on certain things i.e. title tag, meta tag and headings tag. The title tag should be about 60 characters which should include few keywords as well. For meta tag, you should at maximum include about 15 keywords and no more otherwise your website will be marked as spam by the search engine. The header tags are marked from 1 to 7. There are a number of search engines which recognizes the headings tags. Thus, it is important that you use header tags for each page titles.

Also, it is very important that you place keyword in the text on each page. It is advisable that you place it in the start of the sentence or higher up on the page. This will make search engine submission an effective one.

2. Manually search engine submission is an effective way of achieving higher rankings as well as generating traffic. There are a number of free submission services which will submit your website to various search engines for you but this is not an effective method since each search engine has its own requirements for a website to get a higher rank. Thus, one should submit to each search engine individually and meet the specific requirements of each search engine for a search engine submission of a webpage. This way you will meet the requirements of each search engine and get listed in the top ranking.

3. The key phrases are very important if you are to get higher ranking or generate traffic to your website. Ensure that you use the right keywords so that when a person searches for information by entering a keyword into the search engine, your website is returned in the result. Also, make sure that the key phrases are put in the text on your webpage having the same color, background, font etc. Do not try to trick by putting keywords in the comments as this might lead to banning of your website.

Continued at Effective Search Engine Submission Part 2

The Google Indexation Cap, What it is and why it exists: Introduction

You may or may not be aware that your site will not always get 100% indexed by Google. This is due to a quality filter that SEOs have named the Google indexation Cap.

So what is this Google Indexation Cap and how does it affect your site?

Well that’s the big question as with most of Google’s algorithms, they are not very vocal about telling people what they are and how they affect your site. Which is why Google is the biggest search engine on the planet, and how they control spam in their index better then any other search engine.

Well in simple terms the Google indexation Cap means that Google will not fully index poor quality sites. They will include a percentage of the site in their index hence the name Indexation Cap. So with all this in mind how do you over come this filter.

Here are some tips of over coming the Google Indexation Cap Filter.

1. Build a quality site

This may sound obvious to people, but you’ll be amazed at how people interpret the word quality. A quality site means good size informative articles or quality information about your given industry. The better quality the contents is on your site the more likelihood that people will naturally link to you and people will return to your site. This is a major thing in Google s eyes as they see that your site is being of great value to users, which means Google will start to trust your site more and more.

2. Drop the hard sell.

Don’t have too many ads on your site. You don’t want your site to look like a formula one drivers jumpsuit. If you focus on providing a quality experience to a user instead of trying to sell them anything you can, you will experience a boost from Google as this is a major goal of theirs to provide users with the most relevant information and a good experience. This in turn makes Google more money as their search engine results become more relevant and when you are helping Google to reach their goals they will flood you with relevant traffic as a thank you.

3. Page Rank.

Page Rank is a major factor of how Google apply the Indexation Cap to your site. If your site has a high page rank and it is well distributed amongst all your pages in your site, Google will then apply less of the Indexation Cap against your site and more of your web pages will appear in the Google Index. Google’s Page Rank has given an extra job of deciding the indexation of a site away from its original design which was for ranking websites.

4. Unique Contents.

Again this is a major factor of Google’s Indexation Cap. If your site contains little if not any unique content then Google may apply a more tougher indexation filter on your site. This is again a quality issue for Google, picture the scene you search in Google for your term, click search and the top 10 results are all the same article. How long do you think Google will last as the number 1 search engine with results like that! Again help Google and Google will help you. Remember your not trying to beat Google as this will always end up in tears and not Google’s, work with them to provide the best user experience as you can. One statement Google released which said around the lines of, if you did a search in Google for your Keyword and we return more then 1 result we have failed. This means they are aiming to be highly relevant to users and to show only quality sites.

5. Deep Links to your site.

Deep linking simply means instead of people linking to your site like this www.yoursite.com they link to a specific page like this www.yoursite.com/specificpage.html. This is another key factor for Google as they see people are linking to your contents which in turn must mean that your contents is useful and of great quality, and in turn will spread page rank to the specific pages instead of you feeding page rank to your inner pages you can do this via deep linking.

The Google Indexation Cap: Conclusion

If your site is of great quality and is providing a fantastic user experience then you will have no problems with the Google Indexation Cap. If you are constantly doing SEO tasks on your site you will be naturally overcoming any Indexation Cap filters that Google are applying to you. The key is constant and clear SEO work on your site and quality contents.